MommyTech Conference Schedule
January 8, 2011
8:30 AM – 5:30 PM
Las Vegas Convention Center, Room N260


Play with the new toys and new tech designed to address the specific needs of kids and their families. [email protected] explores the world of sophisticated gear-toting digital kids ready to who will become tomorrow’s digital citizens. We’ll reveal the latest games, toys and educational products certain to engage the most discriminating kids: from toddler to teen. MommyTech looks at how digital technology helps Mom do what they do every day: the impossible.


Part I: Meet the Futuremakers:


8:30 AM

Dueling Keynotes
Ge Wang and Jesse Schell

They are young, smart, and good looking, but you probably couldn’t pick them out of a buffet line. However, the products they’ve helped make are household names for any child. Disney’s Toontown, Magic Piano, and Octerina have shaped the way we interact with technology and each other.

Warren Buckleitner, Editor, Childrens Technology Review
Ge Wang, Associate Professor of Music and Science, Stanford University Jesse Schell, CEO, Schell Games


9:30 AM

A Game Changer:

Sifteo gives playing with blocks a whole new dimension and reminds us that kids don’t always need a screen to learn.

Mr. David Merill, Co-founder & President, Sifteo


9:40 AM

It’s a Movement

Bye bye keyboards and mice. Today’s games use sound, movement, and voice to involve you in the action in ways we’ve never seen before. Does it change how kids learn? Will it get rid of the stigma of too much screen time? Advance intergenerational play? See THQ, SONY, Omek, Rullingnet and HopSports for some mind and body bending demonstrations.

David Kleeman, President, American Center for Children and Media

Cindy Sisson, President, HOPSports
Rebecca Rachmany, EVP Publishing, Omek Interactive
Daren Carstens, President, Carstens Studios
Anton Mikhailov, Sony Playstation, Sony Computer Entertainment America LLC
Dan Yang, CEO, Rullingnet Corporation


10:15 AM

3D Moms

We’ll look at what parents really need to know about the 3D experience: from content availability, to glasses that fit, from 3D as a learning tool to 3D as an eye diagnostic.

Suzanne Kantra, Founder and Editor-in-Chief, Techlicious

Mike Guillory, DLP Group TI
Dominic Maino, Professor of Pediatrics/Binocular Vision, Illinois Eye Institute/Illinois College of Optometry
Phil Eisler, General Manager, 3D Vision, NVidia


11:00 AM


Get your debate on. What’s new for 2011, and what were the greatest moments of 2010 for toys. Join Warren Buckleitner, our emcee, and founder of Children’s Technology Review, Reyne Rice, toy expert, and Jocelyn Christie, from KidScreen, will share their naughty and nice list. And ten year old Caitlyn Gatrell, from the KidsTech TV will share her favs as a reality check.

Warren Buckleitner, Editor, Childrens Technology Review

Jocelyn Christie, VP and Publisher, Kidscreen
Reyne Rice, Trends Specialist, Consultant, Writer and Media Spokesperson
Caitlyn Gatrell, Kid Reviewer ,


11:40 AM

Learning: Is there an App for that?

PBS and the Corporation for Public Broadcasting have been at the forefront of digital learning since Bert and Erie found themselves on a shiny CD. Hear the results from their latest study about how kids learn using technology; look out five years out as the companies continue to expand the transmedia philosophy of their products. See in-the-works projects, some targeting intergenerational game play.

Robert Bole, Vice President of Digital Media Strategy, Corporation for Public Broadcasting

Michael Levine, Founding director, Joan Ganz Cooney Center at Sesame Workshop
Sara DeWitt, VP, PBS KIDS Interactive


12:10 PM

The Changing Virtual World

How have virtual worlds learned to adapt in a world of fickle kids. Scott will give us the numbers and then we’ll look at some of the survivors to find out their secrets. Panelists: Knowledge Adventure, Whyville, Mattel Digital Network.

Scott Traylor, CEO, 360KID

Jonathan Bradbury, Technical Producer, Mattel
David Lord, CEO And President, Knowledge Adventure
James Bower, CEO, Numedeon


12:45 PM

Keynote: David Pogue, New York Times Columnist

David Pogue, our lunchtime entertainment will talk about the newest trends in the digital world for families… he’ll probably play piano and tap dance, too. And like the best of the cabaret stars, he’ll do it while the audience munches on lunches.



Part II: Reports From Mommyland


1:40 PM

Meet the Momtrepreneurs:

If you’ve ever walked into a Starbucks in midmorning you’re likely to see a mom business being planned ’round a stroller packed table. What are the tools that give them the edge? How can they break through the crowded world of business to make their products known.

Beth Blecherman, CoolTechMoms
June Mellinger, Director Of Product Promotion, Brother International Corporation

Lori Fraijo Raygoza, Founder, ChicaLogic, Inc
Betsy Emery, CEO, Yipi
Stacey Libby, VOCE Nation Blog
Cheryl Johonnot, Owner of Truly Yours Embroidery


2:00 PM

Mobile Moms

They drive, hail cabs, push strollers, load beach bags, sit outside lesson rooms — but they’re always working, planning or heaven forbid sharing a moment with a friend or family. First it was the apron strings, then it was the cables. Now moms have been cut totally loose.

Andrea Smith, Correspondent, ABC News

Ian Heidt, Director Business Development, Neer
Torrie Dorell, Vice President of Connected Family Products, T-Mobile
Paolo Pirjanian, CEO, Evolution Robot/Idea Lab
Lisa Worthington, Sr. AR Manager, Microsoft
Andrew Buckband, National Sales Manager, MOBI Technologies
Todd Gabel, CEO, Toddy Gear Inc.


2:45 PM


According to Disney Online’s M.O.M. – Mom on a Mission research study, today’s Mom utilizes technology and the Internet to make being a Mom easier, so she can achieve her ultimate mission of spending more time with her family. Disney Online will reveal new insights from their study on how Mom uses technology, the Web and mobile devices by herself and with her family to enhance their daily lives.

Brad Johnson, Senior Vice President, Disney Ad Sales


3:00 PM

Internet Safety Symposium

Cyberbullying, sexting and other “unthinkable” offenses cropped up as a disturbing trend this year. It’s particularly upsetting since it’s typically something kids do to each other. No predators involved. We’ll look at some new technology but also look at what we need to do to raise good digital citizens.

Marsali Hancock, President and CEO, Internet Keep Safe Coalition

Marion Merritt, Internet Safety Advocate, Symantec
Moniica Vila, The Online Mom for Kaspersky
Mandeep Dhillon, CEO, Togetherville
Lynette Owens, Mommy Blogger,Trend Micro


4:00 PM

Moms as CTOs:

Poor tech mom. She has to manage everything from scheduling the kids to cleaning the rugs, from keeping them safe to keeping the systems tuned. Christine from Consumer Search will moderate a panel/reality show. She’ll set up a problem and then panelists including Whirlpool, Withings, Neato, ASHA and Underwriters Laboratories will demonstrate some solutions.

Christine Friechen, Editor in Chief, Consumer Search

Cedric Hutchings, General Manager, Withings
Joe Cerquone, Director PR American Speech Language Hearing Association.
Monica Teague, Senior manager, PR & Brand Experience, Whirlpool Corporation
Max Safai, CEO, Neato
Danny Fesler, Au.D., CCC-A Audiologist
John Drengenberg, Director of Consumer Safety, Underwriters Laboratories


4:40 PM

Moms As Memory Keepers

Liz Cutting spends the year looking at how we take and organize digital photo and videos. After giving you her birds-eye view we’ll showcase some exciting new products from Hitachi GST, Eye-Fi and Snapfish.

Liz Cutting, Executive Director/Imaging, NPD Group

Jef Holove, CEO, Eye-Fi
Sara Schaer, Senior Product Manager, Snapfish
Stacey Vrolyk, Vice President of Product Marketing, Hitachi GST


5:10 PM

How Moms and Technology Interact

Find the secrets to how moms really think about tech, from two folks that really know what’s up.

Ilana Westerman, Principal, Create With Context, Inc.,
Elisa Camahort, Co-Founder. BlogHer