MommyTech Summit From e-books to Facebook, movies to music, tech toys to learning apps, spend your morning discovering what captivates the youth market. Then switch your focus in the afternoon to the CEOs of the household: moms. Heavy tech users, purchasers for multiple family members and an increasingly vocal force, moms want tech delivered their way. These entertaining and enlightening sessions show you where kid- and mommy-tech are headed.
Thursday, January 12, 2012
LVCC, North Hall, N256
Session Title
Session Description
9:00 – 9:20 AM
Kids@Play Keynote: The Gamification of Everything
Asi Burak, Co-President of Games for Change, looks at kids world-wide and the tools they’ll use to design their own worlds. Game-ification is thisyear’s buzzword when it comes to raising smart kids. But who said life’s a game?
 Keynote:Mr. Asi Burak, Co-President, Games for Change
 Moderator:Ms. Raskin Robin, President & Chief Kid, Living In Digital Times
9:20 – 9:50 AMThe Makers Shall Inherit the Earth Recently named a “Champion of Change” by the White House, Dale Dougherty, one of the cofounders of O’Reilly Media, is passionate about arming kids with the tools and education they’ll need to meet the challenges of the 21st century. His secret sauce “Making Things”. Armed with solder guns, curiosity and a love of cool things, Dougherty will show us the next big thing: Kids as Makers.
 Moderator:Mr. Dale Dougherty, Founder, Make Magazine
9:50 – 10:30 AM
Kids Go Mobile
Vinci, Leapfrog, , Playbase, Nabi, Vita. Kiddie tablets and devices are multiplying faster than the kids they aim to teach. They range in price, size, and capabilities, and they’re all pretty cool. Meet your child’s new playmates.
 Moderator:Mr. Warren Buckleitner , Editor, Children’s Technology Review Children’s Technology Review
 Panelist:Mr. Ashley Sayed, Managing Director, Karumba

Ms. Jill Waller, VP, Mobile Learning, Leapfrog
Mr. Jim Mitchell, CEO, Fuhu

Dr. Dan Yang, CEO, Rullingnet Corportation
Mr. John Koller, Director of Hardware, SONY America

10:35 – 11:20 AM
Screen Time: How Young is Too Young
Kids and their families are using multiple screens, all day, every day. Is a toddler with an iPad the start of great things, or will there be great consequences?
 Moderator:Mr. David Kleeman, President, American Center for Children and Media
 Panelist:Ms. Manila Austin, VP, Research, Communispace
Ms. Carly Shuler, Senior Consultant, Joan Ganz Cooney Center
11:25 – 12:00 PM
What Makes a Great E-Book
What’s the secret sauce in a runaway hit? . Our Kids@Play team shares its top apps and ebooks.
 Moderator:Mr. Warren Buckleitner, Editor, Children’s Technology Review, Children’s Technology Review
Daren Carstens, President, Carstens Studios
 Panelist:Ms. Caitlyn Graveline, Senior Analyst, Kids Know Best
Ms. Kate Wilson, Managing Director, Nosy Crow
Ms. Wendy Bronfin, Sr. Director Children’s Digital Products, Barnes and Noble
Mr. Marc Schlicting, President, Noodle Words
12:00 – 12:15 PM
Disney Baby: Sneak Peek
Shhhh…. We’re expecting. No, not a baby, but a brand-new site created for expectant and new moms. Join us for the premiere showing of We’ll also be sharing some fun updates on Disney-mom projects in the works – whew, a mother’s work is never done
 Moderator:Ms. Andrea Smith, Producer, ABC News
 Panelist:Ms. Maureen Bergmuelle, Director of Marketing, Disney Interactive Moms & Family
Ms. Amy Rosenthal, Creative Director,
12:15 – 1:00 PM
When Worlds Collide
Many of the toys we’ll see in 2012 will seek to seamlessly combine the real and the virtual. Kids industry veteran, Tom Dusenberry, moderates this panel that looks at how big companies, small companies and the retail stores are coping with a new breed of toy.
 Moderator:Mr. Tom Dusenberry, CEO, Dusenberry Entertainment, Inc.
 Panelist:Ms. Jill Hamburger, President, Vida Gaming
Ms. Jill Waller, VP, Mobile Learning, Leapfrog
Ms. Nancy Macintyre, CEO, Founder, Fingerprint Digital
Mr. John Coyne, VP Marketing, Activision
1:00 – 1:25 PM
What’s hot in the Virtual Worlds
Scott Traylor, 360Kid, brings the latest data on virtual worlds – who’s making great product and who’s making good money.
 Moderator:Mr. Scott Traylor, Chief Kid and Founder, 360Kid
 Panelist:Mr. Fred Howard, VP Marketing, KingsIsle Entertainment
Mr. David Hwang, CEO, Inc.
Mr. Davic Samuelson , Director of Games and Augmented Reality, Pearson
1:30 – 2:15 PM
The Lighter Side of Family Tech Keynote with David Pogue
Who knew that tech would cause such familial confusion? We’ll have your smartphones roaring with laughter at this special “what the &^%?” keynote from David Pogue, award-winning NY Times tech columnist.
 Moderator:Mr. David Pogue, Technology Columnist, The New York Times
2:20 – 3:00 PM
The Dirty Little Secrets of the Business of Mommy Blogging
Four successful, but very different bloggers, share their tips and thoughts on mommy’s complex relationship with the tech industry and the brands they work with. Moderated by Lori Schwartz, Chief Technology Catalyst for McCann Worldgroup, this is a joint therapy session for brands and their minions. With a special preview of a new McCann study, ‘The Truth About Mom’s, from Laura Simpson, Global Director of McCann’s Truth Central
 Moderator:Ms. Lori H Schwartz, Chief Technology Catalyst. McCann Worldgroup
 Panelist:Ms. Beth Blecherman, Founder, TechMamas
Ms. Stacy DeBroff, CEO/Founder, Mom Central Consulting
Ms. Mia Kim, Founder, Editor-In-Chief, PopGadget
Ms. Laura Simpson, Global Director, McCann’s Truth Central
3:05 – 3:50 PM
Taming the Reputation Monster
We’ve never been as vulnerable to technology’s malicious possibilities and human foibles. A cell phone can save a kids’ life or destroy it. A tweet can strengthen or wreck a marriage. Now that we carry the Internet in our pockets and on our TVs, safety and privacy feel more elusive than ever…are they?
 Moderator:Mr. Larry Magid, Technology Columnist, Larry’s World
 Panelist:Mr. Russ Warner, CEO, ContentWatch
Mr. George Garrick, CEO, SocialShield
Mr. Doug Parks, Microsoft Xbox
Mr. Noopor Argawal, Senior Director, Public Affiars, MTV
3:55 – 4:10 PM
Shopping with Intel: Virtually and Physically
Get ready for some jaw dropping ecperiences as Intel melds our real world shopping with new technology.


4:20 – 5:00 PM
Moms as CEOs of the Household
With to-do lists longer than War and Peace, mom want technology to enhance their efficiency. But are they reaching their audiences with the right products and the right messages? This session provides a peek at the newest products and tips to get them to busy moms.
 Moderator:Ms. Carley Knobloch, CEO and Founder, Digitwirl
 Panelist:Ms. Joaane Lang, Founder and CEO, AboutOne
Mr. Greg Duffy, CEO and Founder, Dropcam
Ms. Elisa Camahort, Co-Founder, BlogHer
5:00 – 5:15 PM
Moms as Memory Keepers
Your photos tell the story of your family, so it’s important that the images you capture and print express cherished moments in rich detail that will last for generations. Preserving your family memories means being smart about technology and understanding what happens under the hood of your printer. Thom Brown, HP’s resident “Inkologist,” shows us everything we need to know through hands-on demonstrations, fun facts and free prizes.
 Speaker:Mr. Thom Brown, HP