2014

20142017-07-13T05:54:44+00:00

Having a MommyTech conference at CES is sort of like a having an LGBT party at Socchi — it doesn’t always compute. As a matter of fact, reporter, Lauren Goode from Re:Code snapped this photo from the MommyTech show floor. It captures the paradox.

That said, we’ll do just about anything short of calling it a &^%$ fest if that’s what it takes to get women’s relationship and their wants factored into technology. Our conference mixes women’s issues like raising kids and juggling life/work relationships. The showfloor gives our exhibitors a chance to talk directly to moms about the products that typically fall under their purview.

Front and center on the showfloor was Whirlpool showcasing the most modern washers/dryers and fridges (hint: you can text your fridge or have your cooktop talk to the Internet). Other show floor highlights included the newly announced Canary, a complete home security and monitoring device that’ll watch for everything from intruders to flood damage. Velodyne brought their fabulous line of artistically perfect Bluetooth headsets. And better yet, they drove them to the show using the Google Driveless Car — Velodyne makes the LIDAR device that allows for driveless cars. Neato was there with their latest robotic vacuum cleaner and SimpliKey  showed the future in keyless locks activated by your smartphone alone. (Imagine letting the guests arrive even when you’re not there to let them in.)

Two special treats at this year’s MommyTech Showcase were the Augmented Reality Headware exhibit and FashionWare exhibit area. Augmented Reality? We gotta believe that families will embrace head ware devices as way to work hands free, to study in new ways, and to keep in touch with busy lives. And fashion forward moms at CES want to know about VERT which measure how high you jump, DEOS, the Swarkoski studded phone cases, new dresses from designers embedding the latest in sensor technology and new luxurious fitness bands like the one from LG Systems. Our FashionWare area was always 3-deep in attendees witnessing the making of history.

At the epicenter of the Mommytech showfloor space was MommyTech TV  – two days of live streaming broadcasts as well as an archive or fabulous new family products.  Hosted by Andrea Smith, technology expert and a team of carefully crafted blogger, MommyTech TV showcased everything from SpinMaster’s Zoomer—the doggie robot, to cell phone bracelets for kids from KMS and Filip, to interviewers with LG Systems, Belkin, and Randi Zuckerberg, author of Its Dot Complicated. You can still watch these moments at THTHTH.

Our conference focused on the Jetson Prophecy – products that really make mom’s life a more simplified one. From Neatgear’s hot spot that follows you anywhere to Magisto’s video service to preserve family memories. From Memloom’s new audio visual storybook to DropCam’s easy to install and monitor HD TV remote camera, Mom’s everywhere can enjoy newfound freedom. .

Randi Zuckerberg’s keynote encouraged authenticity and transparency conline.  Chrissy Watson’s cautionary words to mom bloggers served us well and an incredible panel of visionaries led a look at wearable technology and what it means to women.

MommyTech TV Live

To sum it up – the Internet of things, low powered Bluetooth, cloud-based services and the mobile device as the center of mom’s world create an environment perfect for the juggler. Anyone (mom, Dad or other) who balances home life and work life, staying in touch 24×7 with making time for priorities, was intrigued by this year’s MommyTech. See you in 2015 as we delve further into the ever changing family technology dynamic.

Be well and keep in touch,

Robin Raskin and Andrea Smith, your hosts at MommyTech and MommyTech TV.