“MIXED PLAY” EXPERIENCES LETS DIGITAL GET PHYGITAL

/“MIXED PLAY” EXPERIENCES LETS DIGITAL GET PHYGITAL

2019 [email protected] and FamilyTech Summit

01/10/2019
8:35-8:50 AM
Venetian, Level 4 Lando 4302

“MIXED PLAY” EXPERIENCES LETS DIGITAL GET PHYGITAL

The opportunity to enhance physical play with digital experiences has become increasingly relevant and will continue to be a focus in the coming years. With a long-standing history in toy development and a new way to implement digital capabilities in a platform fashion, Mattel has a unique position around creating Mixed Play experiences that serve the best interest of the end user: children.

Moderator:
Founder and CEO
Living In Digital Times
Featured Speaker:
EVP Chief Technology Officer
Mattel, Inc.