Lego, Minecraft and Toca Boca are three Scandinavian brands that are all at the top of the charts in their respective categories. This is no coincidence, argues Toca Boca Play Designer, Jens Peter de Pedro. These toys and games trust children’s capabilities and provide them with the opportunity to act freely inside well-designed systems. Learn how your product could outperform its competitors, too.
Jens Peter de Pedro, Play Designer, Toca Boca