Chris Herbert is the CEO + Co Founder of TrackR. He has a vision to automate the way people keep track of their belongings.

The TrackR series of products (TrackR sticker, TrackR wallet, TrackR bravo and Atlas) was developed by TrackR, a Santa Barbara, CA-based startup company. The company was founded by Chris Herbert and Christian Smith, two UC Santa Barbara graduates who met during their college years.

TrackR was founded to 2009 to make lost items a thing of the past. Today, the company’s app software, cloud databases and wireless devices help users track and manage their valuables. TrackR revolutionizes how consumers keep track of their items by acting as an automated inventory management system for everything they own. TrackR’s goal is to create a world where valuables are no longer lost.

With TrackR, your search is over.