For over 12 years, Christopher Oliveri has created and led design innovations for some of the most powerful brands in connected play, specifically NERF, Transformers and more.

Christopher leads creative experience and development with iPlay, Hasbro’s innovation design group. Christopher oversees a multi-functional team that focuses on digitally and physically integrated product. This includes working with manufacturing and software development partners to bring the most innovative experiences to market.

As the key vision holder of play and design, Chris brings both physical and digital into a cohesive experience through empathetic research and execution. This process capitalizes on key consumer insights and elevates them with exciting new interventions and experiences by leveraging story and craft.