Colleen Hancock is COO of BabyCenter – the #1 parenting digital destination which is an innovative, data-driven technology company focused on delivering solutions to pregnant women and new parents, reaching 50MM unique parents globally each month, 250MM+ on social media, and an additional 20MM underserved.

Colleen leads the company and is responsible for strategy, growth, and profitability. She creates social responsibility programs to improve maternal health through partnerships. She was a founder of MAMA (Mobile Alliance for Maternal Action) and created messaging programs on mobile devices to educate women in underserved communities, winning J&J recognition as Fortune’s #9 Company Changing the World. She serves on the board of mothers2mothers.

Colleen is an 18 year veteran of BabyCenter with 16 previous years in retail strategy with Neiman-Marcus and Duty-Free Stores (DFS) globally.

Colleen holds a BA from the University of Texas. She and her family live in the SF Bay Area and she loves being a Mom and supporting parents.