David Castillo has been passionate about toys his entire life. Beginning his career in the industry in 2004, he now serves as Vice President of The Red Balloon Toy Store, a small, family-run, Utah-based chain known throughout the state as a haven for imagination. Even in college, David gravitated to entrepreneurship, choosing that major as a culmination of his interests: music, business, technology, sports, and, of course, his family toy shop.

After graduating from Utah State, Castillo joined the family business, implementing his love of technology to grow the company organically through automation and innovative marketing campaigns, including through social media. He believes the specialty toy retailer segment resides in a special place in the market, as it allows the ability to promote creative play, which aids in the physical, mental, and emotional development of children.

Castillo is married with a one-year-old daughter, his muse and inspiration for selecting toys and games to be stocked by his company. An advocate for early learning, he endeavors to nurture creativity in all aspects of his family life.