As a writer, Holly Grigg-Spall brought to light the burgeoning potential of femtech for fertility with her book ‘Sweetening the Pill’ and the inspired-by documentary ‘The Business of Birth Control.’ As a communications and marketing consultant, Holly has worked in this space since 2015, providing expert insight into the growing interest in tech tools to enhance body literacy. Working with Valley Electronics and specifically Daysy, Holly was instrumental in introducing Daysy to the US market as well as developing the brand’s presence globally.