Jennifer Lazarus is a founding executive of SAFE Family Wearables. In her role as Chief Marketing Officer, she holds global responsibility for all marketing functions including merchandising, brand management, digital marketing, packaging and consumer insights. A marketing veteran with 17 years of experience, Jen is excited to be on the forefront of the mobile and wearable industry. Lazarus spearheaded innovative digital solutions for prestigious brands including Clorox, Mattel, Physicians Formula and Little Tikes through her role as President of award-winning digital agency, LazBro.
Prior to LazBro, Lazarus was SVP of Digital Marketing at TargetCast where she oversaw digital marketing for clients such as Expedia.com, hotels.com, Sun-Maid and TIAA-CREF. While VP at infuz, she founded the media department; launching brands for clients Brown Forman and Purina. Beginning her career at Nevins Marketing on the Coca-Cola Account, she has held positions at Cox Newspapers and Response Media working on the Procter & Gamble, Casio and Unilever accounts. A digital leader, Lazarus developed the 4Es methodology for measuring effective campaigns. She is a former President of the Gateway Interactive Marketing Association. She has served on committees for the Association for Downloadable Media, the AAAAs, and is a contributor to iMediaConnection.com.