2015SdePedroJPJens Peter is a Play Designer at Toca Boca, a Swedish play studio that makes digital toys for kids. Since its first product launch in 2011, Toca Boca has released 24 apps that have been downloaded in over 160 countries worldwide. Jens Peter is the mastermind behind Toca Hair Salon, Toca Band, Toca Kitchen and Toca Train. With over 70 million total downloads to date, Toca Boca apps focus on stimulating kids’ imagination so that they can simply play and have fun.

Jens Peter has worked for organizations such as The United Nations, WGBH Boston and Swedish Television. He has a Masters in Interactive Telecommunications from New York University’s Tisch School of the Arts, 1999. He also received a Bachelors degree from Stockholm University in Psychology, Education and Children’s Culture, 1997.

Jens Peter likes cheap food, playing basketball and going for walks in desolate industrial areas. He also enjoys rhyming to a beat under the pseudonym Dude’s a Rapper. He lives in Brooklyn with his wife and two daughters.

Jens is pronounced Yens.