Ken Seiter is the executive vice president of marketing communications at The Toy Association where he oversees the development, implementation, and management of the Association’s communications strategies, focusing on proactive safety/advocacy communication and brand integrity programs, such as The Genius of Play, and leading its STEM/STEAM strategic initiative.

Previously, Ken served as Chief Marketing Officer for the Specialty Food Association (SFA) and oversaw the creation of the SFA’s new brand, as well as the execution of communications plans for SFA’s trade shows, educational programs, membership outreach, and media engagement. Prior to joining SFA, Ken held a variety of positions at Kraft Foods, where he ran marketing communications services for the foodservice division, oversaw consumer promotions for multiple brands, and introduced integrated marketing communication.

Ken lives in Stamford, CT with his wife and is the father of two children.