Ken Seiter, executive vice president of marketing communications, is responsible for the development, implementation, and oversight of The Toy Association’s communications strategies, with a strong focus on the Association’s proactive safety / advocacy communications and brand integrity programs, such as the Genius of Play, which has successfully encouraged millions of families to make time for play in their day-to-day lives.

Seiter has more than 30 years of integrated marketing communications and advertising experience. He was chief marketing officer for the Specialty Food Association, held a variety of marketing communications positions at Kraft Foods, and worked for a number of agencies on high-profile food accounts.

With a master’s degree in educational psychology, Seiter taught emotionally handicapped and learning disabled children, and saw firsthand how play and toys drive their healthy development.