Matt Hammersley is co-founder and CEO of Novel Effect. A lifelong entrepreneur, Matt began his first startup as a child selling tomatoes at a roadside stand. He went on to spend more than a decade as an engineer and patent attorney in South Carolina, Delaware, and Texas before co-founding Novel Effect with his wife. He loves traveling, golf, and Clemson football. He’s passionate about telling great stories and has two children who serve as his nightly audience at their home in Seattle.