merle-125As CEO of SAFE Family Wearables, Merle Freeman’s vision was to create a company dedicated to providing peace of mind and safety to busy families across the globe. Her passion for the well being of children drove her to develop a line of GPS-enabled wearable devices with accompanying family safety and management mobile applications. Extensive experience in high-pressure operations management within the entertainment industry has given Freeman a competitive edge in today’s global marketplace.

Freeman worked in finance and management in Los Angeles’ entertainment industry, as well as the Lakers, Clippers and Kings in Game Management at the L.A. Forum until it closed. She holds a liberal arts degree from Boston University.

An avid Major League Baseball fan, Freeman has visited every Major League baseball park, and, for this, she was inducted into the Baseball Hall of Fame, in Cooperstown, New York in 2013.

Freeman travels extensively, repeatedly returning to South Africa to enjoy the wonders of wildlife in their natural habitat. She also enjoys hot-air ballooning over France, Italy and Switzerland