As Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc., Richard Barry leads all merchandising initiatives for the company’s U.S. operations, including Toys“R”Us and Babies“R”Us stores nationwide and the legendary FAO Schwarz flagship store in New York City, as well as the company’s dedicated e-commerce sites. In this role, Mr. Barry oversees a team of merchants in identifying and monitoring worldwide product trends and innovations to advance the company’s position as THE toy and baby products authority. Additionally, he is the Chair of the Global Commercial Committee. This group is responsible for delivering a coordinated strategic approach to all commercial aspects of the business. The Committee executes a unified approach to key merchandising initiatives through implementation of best practices, communication and collaboration, as well as the development of key merchandising and licensing partnerships.
During his nearly 30-year tenure at Toys“R”Us, which spans across the U.S. and the U.K., he has accumulated broad experience in all aspects of sales, operations and merchandising, through roles of increasing seniority. Mr. Barry joined Toys“R”Us, Inc. in 1985 as a part-time employee in the U.K., and in 2004, he was promoted to Merchandising Director for Toys“R”Us, International, where he managed buying decisions for categories including Video Games, Electronics, Learning and Sports.
The following year, Mr. Barry was appointed Vice President, Divisional Merchandising Manager for the Learning, Electronics and Entertainment businesses for the company’s U.S. toy stores. In 2010, he was named Vice President, General Merchandising Manager, Toys“R”Us, U.S., overseeing the Learning, Electronics and Entertainment product categories. In February 2012, Mr. Barry was promoted to Senior Vice President, Chief Merchandising Officer, Toys“R”Us, U.S. and was subsequently named to his current position in October of the same year.
Mr. Barry serves on the Board of the Entertainment Merchants Association. In addition, he was elected to the Board of Directors for the Toy Industry Association in February 2013, as well as the Toy Industry Foundation in February 2014.