Simon is responsible for the multi-disciplinary design team working in the LEGO MINDSTORMS EV3 project. Simon studied Product Design from Brunel University, West London and then joined LEGO in 2005, starting his career as a model builder working on LEGO Creator 3in1. During his years at LEGO, Simon has led the design teams in LEGO Creator 3in1 and Expert, LEGO Mixels, LEGO Minecraft and LEGO Architecture. In his role in LEGO MINDSTORMS, Simon has a keen interest of using his extensive experience as a physical builder into the digital building dimension through coding.