UrškaSršenUrska Srsen is the Co-Founder and Head of Product at Bellabeat, a Silicon Valley company that brings quantified-self technologies to women, helping them keep track of their health, plan and lead their pregnancies in a social and interactive way by expressing themselves in communication with other women.

Urska is the main visionary behind Bellabeat’s products and overall branding strategy that has recently been recognized by Fast Company as one of the most innovative products of the year.

After attending the Finnish Academy of Fine Arts, Urska founded Bellabeat after having worked on a professional home monitoring system, helping pregnant women to learn how to lead a healthier pregnancy and keep track of their health.