A-Champs gets kids between 6 and 10 moving. The company’s game system, ROXs, is the truly active alternative to game consoles and makes kids run, sweat and PLAY – off-screen. ROXs brings the action and excitement of online runner-games to real life. This game-changing smart-toy offers a unique combination of traditional and 21st century product features: Traditional game play patterns that allow kids to use their imagination and to come up with their own game rules powered by latest tech. Connected Play – the Active Way!