Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that develops and supports a membership of independent retailers, manufacturers, and sales representatives.

Inspired to change the world through the power of play, ASTRA is a community of dedicated professionals committed to providing children with quality products that have a high play value and are designed with a focus on what the child can do, rather than what the toy can do. ASTRA equips and empowers members to make a positive impact on the economy and culture of the communities they serve.