The Genius of Play is a national movement to raise awareness of play’s vital role in child development, spearheaded by The Toy Association. Deeply rooted in research and facts, The Genius of Play is a leading resource on the physical, cognitive, social and emotional benefits of play that serve children throughout their lives. The Genius of Play enables today’s busy parents and caregivers to use the power of play to help raise a happier, healthier, and more productive next generation. Visit TheGeniusOfPlay.org for easily accessible play ideas and tips, expert advice, and other play resources. It’s More Than Play!